market folly

Joel Ramin's hedge fund firm 12 West Capital has filed a 13G with the SEC regarding shares of Ari Network Services (ARIS).  Per the filing, 12 West now owns 5.9% of the company with 1,020,010 shares.

This is a newly disclosed equity stake for the firm and the filing was made due to activity on July 1st.

Per Google Finance, Ari Network Services is "creates software-as-a-service (SaaS) and data-as-a-service (DaaS) solutions that help equipment manufacturers, distributors and dealers in selected vertical markets Sell More Stuff!- online and in-store. The Company’s solutions include Web Platform Solutions, eCatalog Platform Solutions and Lead Management Product. The Company’s SaaS and DaaS solutions include eCommerce-enabled websites, which provide a Web presence for dealers and serve as a platform for driving leads and eCommerce sales; eCatalogs, which drive sales of inventory and PG&A both online and within the dealership; and lead management software designed to increase sales for dealers through management and closure of leads."